Managing marketing in the 21st century: developing and implementing the market strategy/ Noel Capon and Roy Capon

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Material type: Text

TextPublication details: New York: Wessex, 2009Edition: European editionDescription: xxxii, 592p.: ill.; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64	Humanities and Social Sciences	DUCE HF5415.13 (Browse shelf(Opens below))	Not For Loan	000000176499

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Previous	DUCE HF5414.P2345 principle of marketing:	DUCE HF5414.P2345 principle of marketing:	DUCE HF5414.P2345 principle of marketing:	DUCE HF5415.13 Managing marketing in the 21st century: developing and implementing the market strategy/	DUCE HF5415.13.K58 The highly effective marketing plan/	DUCE HF5415.13.K58 The highly effective marketing plan/	DUCE HF5415.32.E527 The emerging high-tech consumer : a market profile and marketing strategy implications /	Next

includes bibliographical references and index

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