Managing marketing in the 21st century: developing and implementing the market strategy/
Capon, N.
Managing marketing in the 21st century: developing and implementing the market strategy/ Noel Capon and Roy Capon - European edition - New York: Wessex, 2009 - xxxii, 592p.: ill.; 28 cm.
includes bibliographical references and index
9780979734441
DUCE HF5415.13
Managing marketing in the 21st century: developing and implementing the market strategy/ Noel Capon and Roy Capon - European edition - New York: Wessex, 2009 - xxxii, 592p.: ill.; 28 cm.
includes bibliographical references and index
9780979734441
DUCE HF5415.13