Managing marketing in the 21st century: (Record no. 3407)

MARC details
000 -LEADER
fixed length control field 00658nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230616095501.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230616b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780979734441
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging en
Transcribing agency DLC
050 ## - DUCE LIBRARY CALL NUMBER
Classification number DUCE HF5415.13
100 ## - AUTHOR
Personal name Capon, N.
Fuller form of name Noel Capon
245 ## - TITLE STATEMENT
Title Managing marketing in the 21st century:
Remainder of title developing and implementing the market strategy/
Statement of responsibility, etc. Noel Capon and Roy Capon
250 ## - EDITION STATEMENT
Remainder of edition statement European edition
260 ## - PUBLISHER
Place of publication New York:
Name of publisher Wessex,
Date of publication 2009
300 ## - PHYSICAL DESCRIPTION
Volume, Pages xxxii, 592p.:
Other physical details ill.;
Dimensions 28 cm.
500 ## - GENERAL NOTE
General note includes bibliographical references and index
700 ## - OTHER AUTHOR(S)/ EDITOR(S)
Personal name Capon, R.
Fuller form of name Roy Capon
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification   Not For Loan Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 06/16/2023   DUCE HF5415.13 000000176499 06/16/2023 06/16/2023 Books