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Corporate communication: a guide to theory and practice / Joep Cornelissen

By: Material type: TextTextPublication details: London : SAGE , 2017.Edition: 5thDescription: xxvi,306p.: ill.; 23cmISBN:
  • 9781473953697
LOC classification:
  • DUCE HD58.8.194
Summary: his book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
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Holdings
Item type Current library Call number Status Barcode
Books DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 DUCE HD58.8.194 (Browse shelf(Opens below)) Available 000000172945

Includes bibliographical reference , glossary and index

his book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.

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