Corporate communication: a guide to theory and practice /
Cornelissen, J
Corporate communication: a guide to theory and practice / Joep Cornelissen - 5th - London : SAGE , 2017. - xxvi,306p.: ill.; 23cm
Includes bibliographical reference , glossary and index
his book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
9781473953697
DUCE HD58.8.194
Corporate communication: a guide to theory and practice / Joep Cornelissen - 5th - London : SAGE , 2017. - xxvi,306p.: ill.; 23cm
Includes bibliographical reference , glossary and index
his book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions.
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
9781473953697
DUCE HD58.8.194