Corporate communication: (Record no. 1540)

MARC details
000 -LEADER
fixed length control field 01206nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230519151122.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230508b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781473953697
040 ## - CATALOGING SOURCE
Language of cataloging DLC
Original cataloging agency en
Transcribing agency DLC
050 ## - DUCE LIBRARY CALL NUMBER
Classification number DUCE HD58.8.194
100 ## - AUTHOR
Personal name Cornelissen, J
Fuller form of name Joep Cornelissen
245 ## - TITLE STATEMENT
Title Corporate communication:
Remainder of title a guide to theory and practice /
Statement of responsibility, etc. Joep Cornelissen
250 ## - EDITION STATEMENT
Edition statement 5th
260 ## - PUBLISHER
Place of publication London :
Name of publisher SAGE ,
Date of publication 2017.
300 ## - PHYSICAL DESCRIPTION
Volume, Pages xxvi,306p.:
Other physical details ill.;
Dimensions 23cm
500 ## - GENERAL NOTE
General note Includes bibliographical reference , glossary and index
520 ## - ABSTRACT
Summary, etc. his book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. <br/>With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HD58.8.194 000000172945 05/08/2023 05/08/2023 Books