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Managing marketing in the 21st century: developing and implementing the market strategy/ Noel Capon and Roy Capon

By: Contributor(s): Material type: TextTextPublication details: New York: Wessex, 2009Edition: European editionDescription: xxxii, 592p.: ill.; 28 cmISBN:
  • 9780979734441
LOC classification:
  • DUCE HF5415.13
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Holdings
Item type Current library Collection Call number Status Barcode
Books DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 Humanities and Social Sciences DUCE HF5415.13 (Browse shelf(Opens below)) Not For Loan 000000176499

includes bibliographical references and index

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