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The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy.

Contributor(s): Material type: TextTextPublication details: Conn: Quorum Books, 1997.Description: xii, 160 p.: ill.; 24 cmISBN:
  • 1567200729
Subject(s): LOC classification:
  • DUCE HF5415.32.E527
Summary: Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
Books DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 Humanities and Social Sciences DUCE HF5415.32.E527 (Browse shelf(Opens below)) 1 Available 000000172377

Includes bibliographical ,references and indexes.



Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.

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