The emerging high-tech consumer : (Record no. 2090)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01610cam a2200277 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4473187 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230513144836.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 961125s1997 ctua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1567200729 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Language of cataloging | en |
| 050 00 - DUCE LIBRARY CALL NUMBER | |
| Classification number | DUCE HF5415.32.E527 |
| 245 04 - TITLE STATEMENT | |
| Title | The emerging high-tech consumer : |
| Remainder of title | a market profile and marketing strategy implications / |
| Statement of responsibility, etc. | edited by Allan C. Reddy. |
| 260 ## - PUBLISHER | |
| Place of publication | Conn: |
| Name of publisher | Quorum Books, |
| Date of publication | 1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Volume, Pages | xii, 160 p.: |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical ,references and indexes. |
| 520 ## - ABSTRACT | |
| Summary, etc. | <br/><br/>Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Affluent consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | High technology |
| General subdivision | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Internet. |
| 700 1# - OTHER AUTHOR(S)/ EDITOR(S) | |
| Personal name | Reddy, Allan C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Humanities and Social Sciences | DUCE LIBRARY | DUCE LIBRARY | Humanities: Shelf HC51. C57 – HF 3887. S64 | 05/13/2023 | DUCE HF5415.32.E527 | 000000172377 | 05/13/2023 | 1 | 05/13/2023 | Books |