Persuasion in marketing : the dynamics of marketing's great untapped resource /
Schwerin, Horace S., 1914-
Persuasion in marketing : the dynamics of marketing's great untapped resource / Horace S. Schwerin and Henry H. Newell ,Mary Wells Lawrence. - New York : Wiley, 1981. - xiii, 259 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471045543
Marketing.
Psychology
DUCE HF5415.S3617
Persuasion in marketing : the dynamics of marketing's great untapped resource / Horace S. Schwerin and Henry H. Newell ,Mary Wells Lawrence. - New York : Wiley, 1981. - xiii, 259 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471045543
Marketing.
Psychology
DUCE HF5415.S3617