Persuasion in marketing : (Record no. 1734)

MARC details
000 -LEADER
fixed length control field 00925cam a2200265 i 4500
001 - CONTROL NUMBER
control field 4190350
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230510105523.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 800917s1981 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0471045543
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Language of cataloging en
050 00 - DUCE LIBRARY CALL NUMBER
Classification number DUCE HF5415.S3617
100 1# - AUTHOR
Personal name Schwerin, Horace S.,
Dates associated with a name 1914-
Fuller form of name Horace S.Schwerin
245 10 - TITLE STATEMENT
Title Persuasion in marketing :
Remainder of title the dynamics of marketing's great untapped resource /
Statement of responsibility, etc. Horace S. Schwerin and Henry H. Newell ,Mary Wells Lawrence.
260 ## - PUBLISHER
Place of publication New York :
Name of publisher Wiley,
Date of publication 1981.
300 ## - PHYSICAL DESCRIPTION
Volume, Pages xiii, 259 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Psychology
700 1# - OTHER AUTHOR(S)/ EDITOR(S)
Personal name Newell, Henry H.,
Dates associated with a name 1914-
Relator term author
Fuller form of name Henry H.Newell
700 1# - OTHER AUTHOR(S)/ EDITOR(S)
Personal name Wells, L.M
Relator term Author
Fuller form of name Mary Wells Lawrence
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d u
e ocip
f 19
g y-gencatlg
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000174853 05/10/2023 1 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000174842 05/10/2023 2 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000008002 05/10/2023 3 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000008003 05/10/2023 5 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000000536 05/10/2023 4 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000000533 05/10/2023 6 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000007986 05/10/2023 7 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000000530 05/10/2023 8 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000001380 05/10/2023 9 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000007984 05/10/2023 10 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000000527 05/10/2023 11 05/10/2023 Books
    Library of Congress Classification     Humanities and Social Sciences DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/10/2023   DUCE HF5415.S3617 000000007992 05/10/2023 12 05/10/2023 Books