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Words that change minds : mastering the language of influence / Shelle Rose Charvet

By: Contributor(s): Material type: TextTextPublication details: Dubuque: Kendall/Hunt Pub. Co., 1997.Edition: 2nd edDescription: xiii, 221 p. : ill. ; 23 cm. BookISBN:
  • 9780787234799
Subject(s): LOC classification:
  • DUCE P96.P75 C54
Online resources: Summary: Words shape perception, influence emotion, and guide decision-making. This abstract explores how carefully chosen language can change minds by framing ideas, triggering cognitive biases, and appealing to shared values. It examines the psychological mechanisms behind persuasive wording and highlights how subtle shifts in phrasing can increase credibility, reduce resistance, and foster openness. Understanding the power of words enables more effective communication in leadership, education, and social discourse. http://172.20.27.22:4000/handle/123456789/65
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Item type Current library Collection Call number URL Status
Books DUCE LIBRARY Humanities and Social Sciences DUCE P96.P75 C54 (Browse shelf(Opens below)) Link to resource Available

Includes bibliographical references and index.

Words shape perception, influence emotion, and guide decision-making. This abstract explores how carefully chosen language can
change minds by framing ideas, triggering cognitive biases, and appealing to shared values. It examines the psychological mechanisms
behind persuasive wording and highlights how subtle shifts in phrasing can increase credibility, reduce resistance, and foster openness.
Understanding the power of words enables more effective communication in leadership, education, and social discourse.

http://172.20.27.22:4000/handle/123456789/65

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