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020 _a9780787234799
040 _aDLC
_bEn
_cDLC
050 _aDUCE P96.P75 C54
100 _aCHARVET,Shelle R
_qShelle Rose Charvet
245 _aWords that change minds :
_b mastering the language of influence /
_cShelle Rose Charvet
250 _a2nd ed.
260 _aDubuque:
_bKendall/Hunt Pub. Co.,
_c1997.
300 _axiii, 221 p. :
_b ill. ;
_c 23 cm.
_eBook
500 _aIncludes bibliographical references and index.
520 _aWords shape perception, influence emotion, and guide decision-making. This abstract explores how carefully chosen language can change minds by framing ideas, triggering cognitive biases, and appealing to shared values. It examines the psychological mechanisms behind persuasive wording and highlights how subtle shifts in phrasing can increase credibility, reduce resistance, and foster openness. Understanding the power of words enables more effective communication in leadership, education, and social discourse.
_uhttp://172.20.27.22:4000/handle/123456789/65
650 _2Communication-Psychological aspects
_aInterpersonal communication
700 _aShelle Rose Charvet
_eAuthor
_qShelle Rose Charvet
856 _yhttp://172.20.27.22:4000/handle/123456789/65
_uhttp://172.20.27.22:4000/handle/123456789/65
942 _2lcc
_cBK
_n0
999 _c4338
_d4338