000 00658nam a22002057a 4500
003 OSt
005 20230616095501.0
008 230616b |||||||| |||| 00| 0 eng d
020 _a9780979734441
040 _aDLC
_ben
_cDLC
050 _aDUCE HF5415.13
100 _aCapon, N.
_qNoel Capon
245 _aManaging marketing in the 21st century:
_b developing and implementing the market strategy/
_cNoel Capon and Roy Capon
250 _bEuropean edition
260 _aNew York:
_bWessex,
_c2009
300 _axxxii, 592p.:
_bill.;
_c28 cm.
500 _aincludes bibliographical references and index
700 _aCapon, R.
_qRoy Capon
942 _2lcc
_cBK
_n0
999 _c3407
_d3407