000 00895cam a2200265 a 4500
001 411326
003 OSt
005 20230513165804.0
008 811203s1981 ohua b 001 0 eng
020 _a0538191007
040 _aDLC
_cDLC
_ben
050 0 0 _aDUCE HF5415.C795
100 1 _aCunningham, H W .
_qWilliam Hughes Cunningham
245 1 0 _aMarketing, a managerial approach :
_cWilliam H. C, Isabella C.M. C
260 _aCincinnati :
_bSouth-Western Pub. Co.,
_c1981.
300 _aix,662p. :
_bill.;
_c24 cm.
500 _aIncludes bibliographical references and indexes.
650 0 _aMarketing.
650 0 _aMarketing
_xManagement.
700 1 _aCunningham, Isabella C. M.
_eAuthor
_qIsabella C. M.Cunningham
700 1 _aCunningham, H W .
_eAuthor
_qWilliam Hughes Cunningham
906 _a7
_bcbc
_corignew
_d2
_eocip
_f19
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c2101
_d2101