000			01610cam a2200277 a 4500
001			4473187
003			OSt
005			20230513144836.0
008			961125s1997 ctua b 001 0 eng
020			_a1567200729
040			_aDLC _cDLC _ben
050	0	0	_aDUCE HF5415.32.E527
245	0	4	_aThe emerging high-tech consumer : _ba market profile and marketing strategy implications / _cedited by Allan C. Reddy.
260			_aConn: _bQuorum Books, _c1997.
300			_axii, 160 p.: _bill.; _c24 cm.
500			_aIncludes bibliographical ,references and indexes.
520			_a Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.
650		0	_aAffluent consumers.
650		0	_aHigh technology _xMarketing.
650		0	_aInternet.
700	1		_aReddy, Allan C.
906			_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c2090 _d2090