000 01175cam a2200349 i 4500
001 19293621
003 OSt
005 20230513143311.0
008 160928s2017 cau b 001 0 eng
020 _a9781473973442
040 _aDLC
_ben
_cDLC
042 _apcc
050 0 0 _aHF5415.1263.B74
100 1 _aBrennan, R
_d1957-
_eauthor.
_q Ross Brennan
245 1 0 _aBusiness-to-business marketing :
_cRoss Brennan, Louise Canning and Raymond McDowell
250 _a4th
264 1 _aLos Angeles :
_bSage,
_c2017.
300 _axvii, 391P.:
_c26 cm.
_bill.;
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
500 _aIncludes bibliographical ,references and index.
650 0 _aIndustrial marketing.
650 0 _aIndustrial marketing
_vCase studies.
700 1 _aCanning, L
_eAuthor
_q Louise Canning
700 1 _aMcDowell, R
_eAuthor
_q Raymond McDowell
906 _a7
_bcbc
_corigres
_d2
_encip
_f20
_gy-gencatlg
942 _2lcc
_cBK
_n0
999 _c2088
_d2088