000 01292cam a22002297a 4500
001 16439516
003 OSt
005 20230606181602.0
008 100830s2011 enkab b 001 0 eng
020 _a9780470683095
020 _a0470683090
040 _aDLC
_ben
_cDLC
_dDLC
050 0 0 _aDUCE HF5821.S466
100 1 _aSedivy, J.
245 1 0 _aSold on language:
_bhow advertisers talk to you and what this says about you/
260 _aChichester, West Sussex ;
_aMalden, MA :
_bWiley-Blackwell,
_c2011.
300 _axii, 317p.:
_bill.;
_c23 cm.
500 _aIncludes index.
520 _aSold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.
700 1 _aCarlson, Greg N.,
_qGreg Carlson
942 _2lcc
_cBK
_n0
999 _c180
_d180