| 000 | 00925cam a2200265 i 4500 | ||
|---|---|---|---|
| 001 | 4190350 | ||
| 003 | OSt | ||
| 005 | 20230510105523.0 | ||
| 008 | 800917s1981 nyua b 001 0 eng | ||
| 020 | _a0471045543 | ||
| 040 |
_aDLC _cDLC _ben |
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| 050 | 0 | 0 | _aDUCE HF5415.S3617 |
| 100 | 1 |
_aSchwerin, Horace S., _d1914- _qHorace S.Schwerin |
|
| 245 | 1 | 0 |
_aPersuasion in marketing : _bthe dynamics of marketing's great untapped resource / _cHorace S. Schwerin and Henry H. Newell ,Mary Wells Lawrence. |
| 260 |
_aNew York : _bWiley, _c1981. |
||
| 300 |
_axiii, 259 p. : _bill. ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _a Psychology | |
| 700 | 1 |
_aNewell, Henry H., _d1914- _e author _qHenry H.Newell |
|
| 700 | 1 |
_aWells, L.M _eAuthor _qMary Wells Lawrence |
|
| 906 |
_a7 _bcbc _corignew _du _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cBK _n0 |
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| 999 |
_c1734 _d1734 |
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