000			01206nam a22002057a 4500
003			OSt
005			20230519151122.0
008			230508b |||||||| |||| 00| 0 eng d
020			_a9781473953697
040			_bDLC _aen _cDLC
050			_aDUCE HD58.8.194
100			_aCornelissen, J _qJoep Cornelissen
245			_aCorporate communication: _ba guide to theory and practice / _cJoep Cornelissen
250			_a5th
260			_aLondon : _bSAGE , _c2017.
300			_axxvi,306p.: _bill.; _c23cm
500			_aIncludes bibliographical reference , glossary and index
520			_ahis book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism.
942			_2lcc _cBK _n0
999			_c1540 _d1540