TY  - BOOK
AU  - CHARVET,Shelle R
AU  - Shelle Rose Charvet
TI  - Words that change minds:  mastering the language of influence / 
SN  - 9780787234799
AV  - DUCE P96.P75 C54 
PY  - 1997///
CY  - Dubuque
PB  - Kendall/Hunt Pub. Co.
KW  - Communication-Psychological aspects
KW  - Interpersonal communication
N1  - Includes bibliographical references and index
N2  - Words shape perception, influence emotion, and guide decision-making. This abstract explores how carefully chosen language can
 change minds by framing ideas, triggering cognitive biases, and appealing to shared values. It examines the psychological mechanisms
 behind persuasive wording and highlights how subtle shifts in phrasing can increase credibility, reduce resistance, and foster openness.
 Understanding the power of words enables more effective communication in leadership, education, and social discourse
UR  - http://172.20.27.22:4000/handle/123456789/65
ER  -