CHARVET,Shelle R <br/><br/>
Words that change minds :   mastering the language of influence /  
Shelle Rose Charvet 
 - 2nd ed. 
 - Dubuque:  Kendall/Hunt Pub. Co.,  1997. 
 - xiii, 221 p. :   ill. ;   23 cm.  Book 
<br/><br/> Includes bibliographical references and index. 
<br/><br/> Words shape perception, influence emotion, and guide decision-making. This abstract explores how carefully chosen language can<br/> change minds by framing ideas, triggering cognitive biases, and appealing to shared values. It examines the psychological mechanisms<br/> behind persuasive wording and highlights how subtle shifts in phrasing can increase credibility, reduce resistance, and foster openness.<br/> Understanding the power of words enables more effective communication in leadership, education, and social discourse.  http://172.20.27.22:4000/handle/123456789/65 
<br/><br/><label>ISBN: </label>9780787234799 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Interpersonal communication
<br/><br/><label>LC Class. No.: </label>DUCE P96.P75 C54