Knight, P. <br/><br/>
The highly effective marketing plan/ 
Peter Knight. 
 - London:  Pearson/Prentice Hall Business,  2004. 
 - vii, 168p.:  ill.;  23 cm. 
<br/><br/><label>ISBN: </label>0273687867  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>DUCE HF5415.13.K58