Andreasen, A. R. Strategic marketing for nonprofit organizations/ Alan R. Andreasen and Philip Kotler - 6th - Upper Saddle River, N.J: Pearson/ Prentice Hall, 2003. - v, 536p.: ill.; 23 cm. includes bibliographical references and index. ISBN: 0131227920 Subjects--Topical Terms: LC Class. No.: DUCE HF5415.K6312