TY  - BOOK
AU  - Ruddock,A.
TI  - Understanding audiences: theory and method
SN  - 0761963448
AV  - DUCE P96.A83.R83  
PY  - 2001///
CY  - London
PB  - SAGE
KW  - Mass media
KW  - Audiences
KW  - Influence
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2001271343-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0657/2001271343-t.html
ER  -