Ruddock, A. <br/><br/>
Understanding audiences:  theory and method/ 
Andy Ruddock. 
 - London:  SAGE,  2001. 
 - 201p.:  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0761963448 0761963456  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Mass media--Influence.
<br/><br/><label>LC Class. No.: </label>DUCE P96.A83.R83