Kotler, P. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler : John T. Bowen and James C. Makens 
 - 4th. 
 - New jersey :  Pearson ,  2006. 
 - xxiv, 932p.:  ill.;  25 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0132017733 
<br/><br/><label>LC Class. No.: </label>DUCE TX911.3.M3.K68