Kerber, R. L. Strategic product creation : deliver customer satisfaction from every level of your company / Ronald L. Kerber and Timothy M. Laseter - New York : McGraw-Hill, 2007. - xviii, 318 p. : ill. ; 24 cm. Includes bibliographical references and index. ISBN: 0071486550 9780071486552 Subjects--Topical Terms: New productsProduction engineering LC Class. No.: DUCE TS170.K47