Palmer,D <br/><br/>
principle of marketing: 
Dean Palmer 
 - 2nd 
 - cincinnati:  South Westen Publishing Co,  1991. 
 - xv,408p.:  ill.;  24cm. 
<br/><br/>include index. 
<br/><br/><label>ISBN: </label>9780538604376 
<br/><br/><label>LC Class. No.: </label>DUCE HF5414.P2345