TY  - BOOK
AU  - Farese,L
AU  - Farese,L
AU  - Woloszyk,C
AU  - Kimbrell, G.
TI  - Marketing Essentials
SN  - 0028200004
AV  - DUCE HF5415.F63114 
PY  - 1999///
CY  - Mc -Graw Hill
PB  - Glencole
N1  - include index and glossary
ER  -