TY  - BOOK
AU  - Cunningham,H W .
AU  - Cunningham,Isabella C.M.
AU  - Cunningham,H W .
TI  - Marketing, a managerial approach
SN  - 0538191007
AV  - DUCE HF5415.C795 
PY  - 1981///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -