Cunningham, H W . <br/><br/>
Marketing, a managerial approach : 
William H. C, Isabella C.M. C 
 - Cincinnati :  South-Western Pub. Co.,  1981. 
 - ix,662p. :  ill.;  24 cm. 
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0538191007 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>DUCE HF5415.C795