TY - BOOK AU - Brennan,R AU - Canning,L AU - McDowell,R TI - Business-to-business marketing SN - 9781473973442 AV - HF5415.1263.B74 PY - 2017/// CY - Los Angeles PB - Sage KW - Industrial marketing KW - Case studies N1 - Includes bibliographical ,references and index ER -