TY  - BOOK
AU  - Sedivy,J.
AU  - Carlson,Greg N.
TI  - Sold on language: how advertisers talk to you and what this says about you
SN  - 9780470683095
AV  - DUCE HF5821.S466 
PY  - 2011///
CY  - Chichester, West Sussex, Malden, MA
PB  - Wiley-Blackwell
N1  - Includes index
N2  - Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science
ER  -