Sold on language: how advertisers talk to you and what this says about you/
- Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.
- xii, 317p.: ill.; 23 cm.
Includes index.
Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.