TY  - BOOK
AU  - Schwerin,Horace S.
AU  - Newell,Henry H.
AU  - Wells,L.M
TI  - Persuasion in marketing: the dynamics of marketing's great untapped resource 
SN  - 0471045543
AV  - DUCE HF5415.S3617 
PY  - 1981///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  -  Psychology
N1  - Includes bibliographical references and index
ER  -