Schwerin, Horace S.,  1914- <br/><br/>
Persuasion in marketing :  the dynamics of marketing's great untapped resource / 
Horace S. Schwerin and Henry H. Newell ,Mary Wells Lawrence. 
 - New York :  Wiley,  1981. 
 - xiii, 259 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0471045543 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/> Psychology
<br/><br/><label>LC Class. No.: </label>DUCE HF5415.S3617