TY  - BOOK
AU  - Cornelissen, J
TI  - Corporate communication: a guide to theory and practice 
SN  - 9781473953697
AV  - DUCE HD58.8.194 
PY  - 2017///
CY  - London
PB  - SAGE
N1  - Includes bibliographical reference , glossary and index
N2  - his book incorporates current thinking and developments on corporate communication from both the academic and practitioner worlds. Combining a comprehensive theoretical foundation with numerous practical guidelines, insights will assist managers (or soon to be managers) in their day-to-day work and in their strategic and tactical communication decisions. 
With cases and examples from across the globe including Apple, BMW, Uber, L’Oréal and Starbucks, the new edition is updated to include more material on social media, employee communication, leadership communication and anti-corporate activism
ER  -