The emerging high-tech consumer : a market profile and marketing strategy implications / edited by Allan C. Reddy.

Contributor(s):

Reddy, Allan C

Material type: Text

TextPublication details: Conn: Quorum Books, 1997.Description: xii, 160 p.: ill.; 24 cmISBN:

1567200729

Subject(s):

LOC classification:

DUCE HF5415.32.E527

Summary: Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64	Humanities and Social Sciences	DUCE HF5415.32.E527 (Browse shelf(Opens below))	1	Available	000000172377

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Includes bibliographical ,references and indexes.

Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners.

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