Sold on language: how advertisers talk to you and what this says about you/

By:

Sedivy, J

Contributor(s):

Carlson, Greg N., Greg Carlson

Material type: Text

TextPublication details: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.Description: xii, 317p.: ill.; 23 cmISBN:

9780470683095
0470683090

LOC classification:

DUCE HF5821.S466

Summary: Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.

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Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY				Available
Books	DUCE LIBRARY	Humanities and Social Sciences	DUCE HF5821.S466 (Browse shelf(Opens below))		Available	000000155985
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64	Special Reserve	DUCE HF5821.S466 (Browse shelf(Opens below))	18	Not For Loan	000000155975
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64	Special Reserve	DUCE HF5821.S466 (Browse shelf(Opens below))	17	Not For Loan	000000155964

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	DUCEP94.7S36 Exploring professional communication: Language in action/	DUCE HD6250.I43 Child labour and child work	DUCE HD6250.I43 Child labour and child work	DUCE HF5821.S466 Sold on language: how advertisers talk to you and what this says about you/	HD30.28.T2217 A new paradigm for understanding todays world:

Includes index.

Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.

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