Sold on language: how advertisers talk to you and what this says about you/

By:

Sedivy, J

Contributor(s):

Carlson, Greg N., Greg Carlson

Material type: Text

TextPublication details: Chichester, West Sussex ; Malden, MA : Wiley-Blackwell, 2011.Description: xii, 317p.: ill.; 23 cmISBN:

9780470683095
0470683090

LOC classification:

DUCE HF5821.S466

Summary: Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.

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Books	DUCE LIBRARY	Humanities and Social Sciences	DUCE HF5821.S466 (Browse shelf(Opens below))		Available	000000155985
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64	Special Reserve	DUCE HF5821.S466 (Browse shelf(Opens below))	18	Not For Loan	000000155975
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64	Special Reserve	DUCE HF5821.S466 (Browse shelf(Opens below))	17	Not For Loan	000000155964

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Includes index.

Sold on language examines how the competitive marketplace shapes the ways in which commercial and political advertisers speak to us.: Authored by a team of highly respected language scientists; Written in an informal style with many examples drawn from popular culture; Communicates ideas and research findings about language and the mind, revealing the mental processes behind the daily interactions we all have with contemporary advertising; Brings together insights from fields as varied as linguistics, philosophy, social psychology, behavioral economics, and political science.

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