Modern Marketing Management: R.K.Tailor

By:

Tailor, R.K R.K.Tailor

Contributor(s):

Tailor, R.K R.K.Tailor [Author]

Material type: Text

TextPublication details: jaipur: Pointer publisher, 2010.Description: xi,283p.: ill.; 22.5cmISBN:

9788171326273

LOC classification:

DUCE HF5349.T3

Summary: Marketing is basic and important function of managerial process whereby the resources of the whole business organizations are utilized to satisfy the wants or needs of selected customer groups in order to achieve the objectives of both parties such as suppliers or producers and the consumers. It plays an important role in product promotion. In the present book all these topics of marketing such as marketing research, marketing communication, marketing environment, marketing channels, marketing control, advertising and public relations and targeting have been explained after a detailed study of the basic concepts, principles and the modern business environment. Specific chapters on Direct Marketing and Rural Marketing have been included in order to make this book more distinct and relevant, in the present day context. :

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64	Humanities and Social Sciences	DUCE HF5349.T3 (Browse shelf(Opens below))	2	Available	000000171085
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64		DUCE HF5349.T3 (Browse shelf(Opens below))	3	Available	000000171124
Books	DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64		DUCE HF5349.T3 (Browse shelf(Opens below))	1	Available	000000171077

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Marketing is basic and important function of managerial process whereby the resources of the whole business organizations are utilized to satisfy the wants or needs of selected customer groups in order to achieve the objectives of both parties such as suppliers or producers and the consumers. It plays an important role in product promotion. In the present book all these topics of marketing such as marketing research, marketing communication, marketing environment, marketing channels, marketing control, advertising and public relations and targeting have been explained after a detailed study of the basic concepts, principles and the modern business environment. Specific chapters on Direct Marketing and Rural Marketing have been included in order to make this book more distinct and relevant, in the present day context. :

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