Sold on language: (Record no. 1448)

MARC details
000 -LEADER
fixed length control field 01457nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230519151527.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230508b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470683095
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging en
Transcribing agency DLC
050 ## - DUCE LIBRARY CALL NUMBER
Classification number DUCE HF5821.S466
100 ## - AUTHOR
Personal name Sedivy, J.
Fuller form of name Julie Sedivy
245 ## - TITLE STATEMENT
Title Sold on language:
Remainder of title how advertisers talk to you and what this says about you/
Statement of responsibility, etc. Julie sedivy and Greg Carlson
260 ## - PUBLISHER
Place of publication West Sussex :
Name of publisher Willey -Blackwell,
Date of publication 2011.
300 ## - PHYSICAL DESCRIPTION
Volume, Pages xii,317p.:
Other physical details ill.;
Dimensions 23cm
500 ## - GENERAL NOTE
General note Includes bibliographical reference and Index
520 ## - ABSTRACT
Summary, etc. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice?
700 ## - OTHER AUTHOR(S)/ EDITOR(S)
Personal name Carlson, Greg
Fuller form of name Greg Carlson
Relator term Author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total checkouts Full call number Barcode Date last seen Price effective from Koha item type Collection Copy number
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000156013 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000155989 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000155979 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000156007 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000156008 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000155968 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000156015 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000156019 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 0000000156011 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000155970 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000155973 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000156012 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000155982 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000155978 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000174388 05/08/2023 05/08/2023 Books    
    Library of Congress Classification     DUCE LIBRARY DUCE LIBRARY Humanities: Shelf HC51. C57 – HF 3887. S64 05/08/2023   DUCE HF5821.S466 000000156009 05/08/2023 05/08/2023 Books Humanities and Social Sciences 8