Strategic marketing for nonprofit organizations/
Andreasen, A. R.
Strategic marketing for nonprofit organizations/ Alan R. Andreasen and Philip Kotler - 6th - Upper Saddle River, N.J: Pearson/ Prentice Hall, 2003. - v, 536p.: ill.; 23 cm.
includes bibliographical references and index.
0131227920
DUCE HF5415.K6312
Strategic marketing for nonprofit organizations/ Alan R. Andreasen and Philip Kotler - 6th - Upper Saddle River, N.J: Pearson/ Prentice Hall, 2003. - v, 536p.: ill.; 23 cm.
includes bibliographical references and index.
0131227920
DUCE HF5415.K6312