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Global marketing /

Keegan,W. J.

Global marketing / Warren J. Keegan and Mark C. Green - 8th - Boston : Pearson, 2015. - 608 p.: ill.; 28 cm.

Includes glossary and indexes.

ISBN: 9781292017389

Subjects--Topical Terms:
Export marketing.

LC Class. No.: DUCE HF1416K44

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